For decades, the broadcast industry has talked about the need for a talent system to bring new talent to radio.  For the first time ever, the National Radio Talent System brings to the industry an innovative program that delivers entry-level talent qualified to excel in radio stations and broadcast groups throughout the state and region and across America.  

The MBA Radio Talent Institute attracts, trains and creates opportunity for talented, enthusiastic and well educated young adults who have a passion for the broadcast industry.   Rising college juniors and seniors work through an intensive 10-days to bring them to a better understanding of each aspect of the industry, including on-air, programming, writing, news, sports and sales; all students also participate in RAB training and take the exam to earn their Radio marketing Professional Certification.

The MBA Radio Talent Institute prepares the students to excel in entry-level positions upon their graduation, prepares them to excel in these entry-level positions, and better ensures they get a start in and have a successful career in broadcasting.

Many in broadcasting often ask, “Where is the next generation of talent coming from?”  We now know the answer.  Students who have participated in the Institute are now working for CBS, Clear Channel, Beasley Broadcast Group, Entercom, CNN and others.

Part of the goal is to prepare students, along with their Liberal Arts education, to the point that they can walk into a professional radio station environment and not only be comfortable, but to excel in every area of the business, from on-air to programming to sales to management…we expect no less than to prepare a future generation of broadcast leaders.

We look to attract the brightest of the brightest students to bring fresh talent into the industry who can contribute to make the industry even more dynamic.