For decades, the broadcast industry has talked about the need for a talent system to bring new talent to radio. For the first time ever, the National Radio Talent System brings to the industry an innovative program that delivers entry-level talent qualified to excel in radio stations and broadcast groups throughout the state and region and across America.

The Georgia Association of Broadcasters Radio Talent Institute discovers, attracts, teaches and creates opportunity for talented, enthusiastic and well educated young adults who have a passion for the broadcast industry. College students, recent graduates and grad students work through an intensive 10-days to bring them to a better understanding of each aspect of the industry, including on-air, programming, writing, news, sports, sales, promotions, Information Technology and social media, engineering and aspects radio; all students also participate in RAB training and take the exam to earn their Radio Marketing Professional Certification.

The GAB Radio Talent Institute prepares the students to excel in entry-level positions upon their graduation and better ensures they get a start in and have a successful career in broadcasting.

Many in broadcasting often ask, “Where is the next generation of talent coming from?” We now know the answer. Students who have completed the Institute are now working for CBS, iHeart, Beasley Broadcast Group, Hubbard Radio, Entercom, Cumulus Media, Alpha Media, Forever Communications, Saga Communications, Commonwealth Broadcasting, Curtis Media, 7 Mountains Media, Midwest Family, Total Traffic, DDBO, NASCAR, CNN and others.
Part of the goal is to prepare students, building on the already excellent education they are getting at their university, to the point that they can walk into a professional radio station environment and not only be comfortable, but to excel in every area of the business, from on-air to programming to sales to management...we expect no less than to prepare a future generation of broadcast leaders.

The National Radio Talent Team works throughout the year with universities and to connect with both young talent who want to be in broadcasting and with radio professionals who embrace the vision and believe and support the mission of bringing young talent into the industry today and who will be leaders in the industry tomorrow as radio continues to thrive well into this 21st century.

The vision of a Radio Talent System has become reality and now radio professionals recruit from young talent who are just as determined and passionate about getting into radio as you were. And the talent system continues to grow with more institutes across the country and support from broadcaster groups, individual broadcasters, and broadcast associations.

 The University of Georgia


The University of Georgia is the state’s oldest, most comprehensive, and most diversified institution of higher education. Its motto, “to teach, to serve, and to inquire into the nature of things,” reflects the University’s integral and unique role in the conservation and enhancement of the state’s and nation’s intellectual, cultural, and environmental heritage.

The University of Georgia offers baccalaureate, master’s, doctoral, and professional degrees in the arts, humanities, social sciences, biological sciences, physical sciences, agricultural and environmental sciences, business, ecology, engineering, environmental design, family and consumer sciences, forest resources, journalism and mass communication, education, law, pharmacy, public health, social work, and veterinary medicine. The University is also home to the Georgia Regents University/University of Georgia Medical Partnership.

The University of Georgia aspires through its strategic planning to even closer contact and interaction with public and private institutions throughout the state as well as the citizens it serves.

Grady College at The University of Georgia


Established in 1915, the Henry W. Grady College of Journalism and Mass Communication is named after legendary Atlanta journalist and University of Georgia alum, Henry Woodfin Grady. Grady served as editor for the Atlanta Constitution, building the newspaper into one of the most influential in the nation.

The Grady College offers undergraduate degrees in advertising, public relations, digital and broadcast journalism, mass media arts, journalism with an emphasis in magazines, public affairs, publication management or visual journalism, and a certificate in new media. The College also offers a master’s and doctoral degree in mass communication, as well as a certificate in media industry research. Accredited by the Accrediting Council on Education in Journalism and Mass Communications, Grady is a leader in journalism research and education. The College is home to several prominent centers and institutes, including the Peabody Awards, recognized as the most prestigious award in electronic journalism. Grady’s faculty comprise of internationally known researchers and respected industry professionals. Alumni include Pulitzer Prize winning journalists, Emmy Award winning producers and reporters and company CEOs.

The mission of the Grady College of Journalism and Mass Communication is to prepare students to be effective users and practitioners of the mass media, to provide the mass media with more and better services for their consumers, and to assist the public in using the mass media to meet personal and community needs.

The Georgia Association of Broadcasters


The Georgia Association of Broadcasters is the trade association representing the interests of Georgia’s over-the-air radio and television licensees who reach over 90 percent of Georgia’s population every week. GAB provides technical, regulatory and advocacy support to our members as well as offering continuing professional enrichment opportunities designed to keep Georgia broadcasters at the forefront of serving their communities. GAB and our member broadcasters also work with Georgia’s Department of Homeland Security and the National Weather Service via the Emergency Alert System to provide accurate and timely information before, during, and after emergencies and severe weather.

Due to the efforts of the Georgia Association of Broadcasters, the GAB Radio Talent Institute is in Georgia at the University of Georgia, where we’re discovering and preparing young talent from across the state and region for a career in broadcasting.

Bob Houghton is the President of the GAB; they are located at 8046 Roswell Road, Suite 100A, Atlanta, GA 30350; and you can reach them at 770-395-7200.