Ginny Morris

Ginny Morris, a third generation broadcaster, is the Chair and Chief Executive Officer of Hubbard Radio, LLC. Hubbard Radio operates 30 radio stations in Chicago, Washington DC, Seattle, Phoenix, Minneapolis-St. Paul, St. Louis, and Cincinnati.

While still in college in 1982, Ginny began working in the promotion department of their flagship TV station, KSTP-TV. She started with special projects and promotional events and eventually became the manager of that department in 1985.

In July 1990, she was asked to take on the challenge of managing KSTP- AM, the original holding of the Hubbard Family’s broadcasting business (originally licensed as WAMD in 1923). It was in that role that Ginny developed her true passion for and interest in the radio business. In May 1995, she added KSTP-FM (KS95) to her duties, becoming President and General Manager of both KSTP radio properties.

Having had success with developing local talent for KSTP-AM, the company began syndicating it’s talent on a regional basis and formed a new company, the Hubbard Radio Network in August 1999. The Hubbard Radio Network works with 26 affiliates throughout the Upper Midwest and continues to add stations.

Hubbard Radio purchased WIXK-AM/FM in New Richmond, Wisconsin, in December 2000. In June 2002, WIXK-FM was moved to the Twin Cities metropolitan area. The format was changed to a new type of Talk Radio, and is now referred to as myTalk107.1. MyTalk107.1 is one of the first, if not the only, FM talk station in the country building talk programming for women.

A former Chair of the NAB Radio Board, Ginny currently serves on the Executive Committee of the RAB (Radio Advertisers Bureau) and serves on the board of BMI (Broadcast Music Inc.) and the Library of American Broadcasting.

An active member of the Twin City community, her current and former civic board experience includes Chairing the Minnesota Chamber of Commerce. Ginny also currently serves on the boards of MinnCann and St. Thomas Academy.
In 2000, Ginny was named President of Hubbard Radio, delegating much of the day-to-day operations to others in the growing organization.

Ginny and her two children live in St. Paul, Minnesota.



With four Institutes in the south and east, the National Radio Talent System is now in the great Northwest with the Hubbard Radio Talent Institute at Central Washington University in Washington State.

Hubbard Radio’s Chair and CEO, Ginny Morris, commented: “Compelling and relatable on air talent is what separates local radio from all other audio entertainment services. Our investment in the National Radio Talent System at Central Washington University is an extension of Hubbard Radio’s commitment to do our part to nurture and grow the talent pipeline for the industry. We are proud to partner with Dan Vallie and his team in this important initiative.”

Dan Vallie, Founder and President of the National Radio Talent System, stated: “I am nothing less than thrilled to be working with Ginny Morris and her team of quality professionals at Hubbard Radio. From the first time we spoke about it, it was obvious they shared the vision. We are flattered to have Hubbard partner with us to continue growing the farm system for radio, discovering, coaching, and incubating young talent who have a desire and passion to be in radio. This is our future.”

The Radio Talent Institute builds upon the already quality education students are receiving at the university and through working at their college radio station. All sessions in the Institute are taught by professional broadcasters in each of their areas of expertise. The sessions during the Institute include on-air, production, news, sports, interactive, social media, promotions and sales, including the Radio Marketing Professional course from RAB.

This innovative concept has the broadcast profession, the universities, and the National Radio Talent System working together to find, teach and develop well-rounded and well-educated fresh talent to bring into the industry today and prepare the next generation of broadcast leaders for tomorrow.

Vallie founded the National Radio Talent System in 2013 as the first program of its kind in the world, with a mission to create a radio talent system (a talent incubator) by placing a Radio Talent Institute on a college campus in every region of the country so radio stations can recruit young talent from their own region or nationally.

At Hubbard Radio, the best people in local media build dominant brands that connect consumers and advertisers to build better businesses and communities.

We succeed by always doing the right thing with focus, urgency, and passion.

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The National Radio Talent System

Dan Vallie, a lifelong radio broadcaster, is the innovator and founder of the National Radio Talent System™ and the Radio Talent Institute™. The program gives each student a learning experience they could not get anywhere else. The National Radio Talent Institute team uses its contacts and reputation in the radio industry to invite radio professionals to teach during the institute.The National Radio Talent System™, the only program of its kind in the world, was created to answer the long discussed issue of a radio talent farm for the industry, an incubator of well-rounded, well-educated college talent with a passion for radio and a determination to get into the business.

“Our industry offers young people the opportunity for entrepreneurship,personal fulfillment, and financial success.  To attract these bright and talented students we have the brightest and most talented radio industry professionals teaching the sessions in each institute. We attract intelligent and talented students with a positive attitude, and the radio professionals that teach them support and encourage a positive attitude that lets them know of the great opportunities in broadcasting and what an exciting time it is.  The ‘professional faculty’ from the industry that come and teach display the same attributes we want to see in young broadcasters entering the industry.”

The National Radio Talent Team works throughout the year with universities and to connect with both young talent who want to be in broadcasting and with radio professionals who embrace the vision and believe and support the mission of bringing young talent into the industry today and who will be leaders in the industry tomorrow as radio continues to thrive.

The vision of a Radio Talent System has become reality and now radio professionals recruit from young talent who are just as determined and passionate about getting into radio as you were. And the talent system continues to grow with more institutes across the country and support from broadcaster groups, individual broadcasters, and broadcast associations.

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Central Washington University

Central Washington University exists to advance society through the essential activities of teaching, discovery, and service. While no one of these core elements is meaningful in isolation from the others, CWU finds it necessary to prioritize its efforts in relation to its mission, vision, values, goals, and resources. In order to maximize the value of each of the elements of its mission, CWU emphasizes the integration of scholarship, teaching, and public service.

As a public comprehensive university, CWU strives to create an engaging learning environment and therefore places its highest priority on teaching, learning, and student success. The faculty is comprised of scholar-teachers working in the interests of their students, their disciplines, and the region. CWU encourages individualized programs of student success and promotes undergraduate and graduate student-faculty partnerships that are actively engaged in discovery, creative expression, and engaged learning.

As a community dedicated to the principles of academic freedom, CWU must be an environment that promotes reasoned, civil, and enlightened discourse and creative expression without fear of reprisal, ridicule, or exclusion. CWU’s educational environment must empower each person with the freedom to explore, to evaluate, and to learn.

CWU must also strive to serve its region by addressing pressing economic and social issues. As a comprehensive university, CWU must use its intellectual capacity not only to contribute to disciplinary literatures, but also to assist area business, social, and government leaders in strengthening and diversifying the area’s economic base, to help create a sustainable natural environment, and to address critical social issues.

CWU is also a place where people gather to live and to work. It must therefore be a place that enables people to grow and to prosper. In keeping with the academic values of shared governance and reasoned dialog, the university must be open, transparent, and empowering.

It follows, then, that CWU is committed to the following shared values:

Student success: CWU believes that student success is best achieved by providing supportive learning and living environments that encourage intellectual inquiry, exploration, and application. CWU believes that learning is best achieved in small classroom or group settings with ample opportunities for individualized instruction, mentoring, advising, and programming.

Access: CWU believes in providing educational opportunities to as many qualified students as possible. CWU believes that restrictions of place, time, and finances can be overcome through the effective use of partnership with community colleges and by effective and efficient use of learning, communication, and social technologies.

Engagement: CWU believes that learning, research, and creative expression are enhanced by engagement with external partners. CWU believes that as a publicly-funded institution, it has a responsibility to help address the social and economic challenges faced by our communities.

Inclusiveness: CWU believes that diversity of peoples, cultures, and ideas is essential to learning, discovery, and creative expression. CWU believes that all faculty, staff, and students must be and must feel physically, professionally, and emotionally safe in order to fully engage in and benefit from the university experience.

Shared governance: CWU believes that shared governance is most effective when information systems and decision-making processes are both robust and transparent. CWU believes that communication channels should be open and two-way and that faculty, staff, and students should be empowered to participate in the governance systems.

Facilities: CWU believes that state-of-the-art, safe, and attractive facilities enhance the working and learning environments of faculty, staff, and students. CWU also believes that state-of-the-art technologies provide leverage for the efforts of faculty, staff, and students.

Safety: CWU believes it has a responsibility to providing a working and learning environment that is both physically and emotionally safe. CWU believes this responsibility extends to the off-campus environment of its full-time, residential students.