For decades, the broadcast industry has talked about the need for a talent system to bring new talent to radio. For the first time ever, the National Radio Talent System brings to the industry an innovative program that delivers entry-level talent qualified to excel in radio stations and broadcast groups throughout the state and region and across America.

The Kentucky Broadcasters Association WKU Radio Talent Institute discovers, attracts, teaches and creates opportunity for talented, enthusiastic and well educated young adults who have a passion for the broadcast industry. College students, recent graduates and grad students work through an intensive 10-days to bring them to a better understanding of each aspect of the industry, including on-air, programming, writing, news, sports, sales, promotions, Information Technology and social media, engineering and aspects radio; all students also participate in RAB training and take the exam to earn their Radio Marketing Professional Certification.

The KBA WKU Radio Talent Institute prepares the students to excel in entry-level positions upon their graduation and better ensures they get a start in and have a successful career in broadcasting.

Many in broadcasting often ask, “Where is the next generation of talent coming from?” We now know the answer. Students who have completed the Institute are now working for CBS, iHeart, Beasley Broadcast Group, Hubbard Radio, Entercom, Cumulus Media, Alpha Media, Forever Communications, Saga Communications, Commonwealth Broadcasting, Curtis Media, Cap City Communications, 7 Mountains Media, Midwest Family, Total Traffic, DDBO, NASCAR, CNN and others.

Part of the goal is to prepare students, building on the already excellent education they are getting at their university, to the point that they can walk into a professional radio station environment and not only be comfortable, but to excel in every area of the business, from on-air to programming to sales to management...we expect no less than to prepare a future generation of broadcast leaders.

The National Radio Talent Team works throughout the year with universities and to connect with both young talent who want to be in broadcasting and with radio professionals who embrace the vision and believe and support the mission of bringing young talent into the industry today and who will be leaders in the industry tomorrow as radio continues to thrive well into this 21st century.
The vision of a Radio Talent System has become reality and now radio professionals recruit from young talent who are just as determined and passionate about getting into radio as you were. And the talent system continues to grow with more institutes across the country and support from broadcaster groups, individual broadcasters, and broadcast associations.

 The Kentucky Broadcasters Association

kba logo

The Kentucky Broadcasters Association (KBA) unites public and commercial radio and television stations across the Commonwealth of Kentucky.

The purpose of the Kentucky Broadcasters Association is to represent and further the interest of broadcasters, communicate relevant information to broadcasters through meetings and publications, and provide educational services through conventions, workshops, or other appropriate means in order to better serve the public.

Due to the efforts of the Kentucky Broadcasters Association, the KBA WKU Radio Talent Institute is in Kentucky at Western Kentucky University where we’re discovering and preparing young talent from across the state and region for a career in broadcasting.

Henry Lackey is the President of the KBA; they are located at 101Enterprise Drive, Frankfort Kentucky and you can reach them at 502-848-0426.

Western Kentucky University


The Spirit Makes the Master

The “Spirit of WKU” is more than just school spirit. Alumni, students, faculty and staff often describe it as an almost tangible feeling - a deep love and passionate pride for the rich history and tradition of Western Kentucky University, our campus, facilities and community. At WKU, The Spirit Makes the Master. Our hilltop campus is a place of beauty and friendliness. It embraces a proud heritage and a bold, ambitious future.

WKU is in the midst of a transformation - physical, intellectual, cultural and economic – and is becoming A Leading American University with International Reach. Whether in a neighboring community or in a distant country, WKU faculty and students are engaged in relevant applied research that provides solutions to real problems.
WKU is home to many highly ranked and nationally-recognized academic programs such as Journalism and Broadcasting, Education, Engineering, Business and our award winning speech and debate team. More than 20,000 students grace our campuses in Bowling Green, Glasgow, Owensboro and the Elizabethtown area. We also send students each semester to Harlaxton College in Grantham, England and other students circumnavigate the globe with the Semester at Sea program just to name a few.

A place where all students can succeed, WKU is the home of the Gatton Academy for Mathematics and Science for exceptional Kentucky high school juniors and seniors. The Academy was named the number one high school in the U.S. in 2012, 2013, and 2014 by Newsweek / The Daily Beast. WKU is proud to have Kentucky’s first independent Honors College in the Commonwealth. WKU honors students enjoy an intimate scholarly environment on a vibrant campus and are encouraged to become involved in community service, applied research and study abroad. These are among the reasons why WKU is becoming the university of choice in the Commonwealth and the intellectual heartbeat of Kentucky.