The curriculum is designed so that every student participates in every aspect of the program.  We have discovered that, while most of the students who are accepted into the Institute know they want to be in broadcasting, many of them have not determined which aspect of the industry they like best or which area they feel they have the best opportunity in which to excel.

Some have come to the Radio Talent Institute™ thinking they want to be on the air, but they’re so moved by some speakers and by what they learn that they decide to pursue sales, promotions or other opportunities.  Many do pursue on-air as a career and are now working at various radio stations in America in music, sports and news/talk radio stations.  As well, some are working at CNN and NASCAR, while others work in traffic and continuity.  Others use their talents and skills to break into television or audio and video production houses, or whichever opportunity comes to them first upon graduation. 

The curriculum is designed to help students attain entry level positions in the radio industry.  That is the one over-riding point to keep in mind when reviewing the curriculum.  And it’s this aspect that has led to 73% of the students that have completed the program actually getting their first job and beginning their career in their chosen profession.  Seventy-three percent! …and at a time when we hear how hard it is for a person to find a job when they graduate from college.  You may be tempted at times to add sessions that are not focused on developing entry level talent, but we have discovered you will have a much more successful program if you pass all things through this “entry level” filter.

We have learned as well that even those not interested in a sales career still value the Radio Advertising Bureau (RAB) sales training. This is true to a large degree because we position this as a way for them to learn the business side of the business.  Note that every student is in every session, there are no breakout sessions.  One of the pleasant, surprising aspects of the curriculum is that, to date, every student in every year has passed the RAB “Radio Marketing Professional” final exam given during the Institute.  This is also an indication of the commitment and passion each student has for broadcasting.

We strongly recommend a requirement be that those who apply should be rising juniors, rising seniors, or recent graduates.  This improves the likelihood that the student will be serious about a career in broadcasting, and will soon be available to enter the profession.

The curriculum covers ten intense days of learning.  The order of the sessions contributes to the flow of learning over this ten-day period. The week builds upon each day and session.  It is not surprising to hear a student say during the course of the program that “it can’t get better than it was today”, but it does.  And that is part of the success of how the curriculum is laid out.

In regard to opening and closing the Institute, we encourage you to have authoritative university faculty such as the Chair or Dean, Vice Chancellor or Chancellor/President, make the opening comments and welcome.  Also, we recommend, though not mandatory, that you have a closing event, such as a reception for the students at the Chancellor’s home, etc.

The curriculum can vary depending on your needs, and you have the flexibility to do what is best to accomplish a successful program customized to your school.  

Any time you would like to discuss ideas or thoughts regarding changes or additions, etc. to the curriculum , please don’t hesitate to contact us at the National Radio Talent System™ if you’d like.  We should all work together to always have the best curriculum possible to the benefit of the students’ careers and to the broadcast company which eventually employs the students.